Best Practices for Creating Google Business Profile Posts
Posting on your Google Business Profile should be simple; but it can be misleading landing your profile in hot water if you're not careful.
What Google Posts Are For?
Google Business Profile posts are for timely updates, offers, events, and quick highlights. Treat them like short notices, not a services page.
“If you turn posts into keyword lists or a running services menu, Google may reject the content. Repeat abuse or misleading claims can lead to a profile suspension.” Create & manage posts · Business Profile policies · Fix suspended profiles
Good Practices
- Write it short. One clear message per post.
- Use plain words. Say what is new or useful.
- Add a photo or 10 second video. Real work. Real people.
- Tell people what to do next. Call, book, visit, learn more.
- Keep details true. Dates, prices, hours, and offers must match your site.
What Not To Do
- Do not stuff keywords.
- Do not copy the same post again and again.
- Do not post a full service menu.
- Do not make claims you cannot prove.
- Do not link to pages that do not match the post.
Post Ideas
- Today’s update. A quick note on work done or a tip.
- Offer or promo. Start and end dates. Terms in one line.
- New product or service. One benefit and a clear call to action.
- Event. Date, time, place, and how to join.
- Reminder. Seasonal tip or deadline.
Timing and Frequency
- 1 to 2 posts per week. Consistent and useful.
- Post when it matters. Before busy periods and key dates.
- Refresh offers. Update or remove expired items.
Writing Tips
- First line matters. Put the main point first.
- One goal per post. Call, book, get quote, or visit.
- Use numbers. Dates, prices, spots left.
- Stay local. Mention area, hours, or directions if helpful.
Photo and Video
- Use fresh shots. Clear, well lit, no heavy filters.
- Show the real thing. Team, site, product, or result.
- Crop tight. Make the subject fill the frame.
- Add a short caption. What is shown and why it helps.
Links and Tracking
- Link to a matching page. The page must deliver what the post promises.
- Use a short link. Clean and easy to tap.
- Add UTM tags. Track traffic in analytics.
Quality Check
- Spelling and facts are correct.
- Photo looks clear on mobile.
- Offer has dates and terms.
- Call to action is obvious.
- Link opens fast and matches the post.
Quick Checklist
- One idea. One goal.
- Plain headline first.
- Real photo or short video.
- Clear call to action.
- Fresh link with UTM.
Do you have questions? I would be happy to speak with you in person.
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