Trevor Jones — OmniMetrics
25 years in the Okanagan market across three disciplines: roughly ten years building and developing websites, another ten in marketing strategy and execution, and the last five adding photography. Having web, marketing, and photography under one roof is what makes the approach here different from hiring three separate people and trying to get them to talk to each other.
I work directly with every client. I bring in trusted specialists where a project calls for it (a certified PPC manager for paid campaigns, local photographers when a shoot needs a bigger crew), but I'm always the single point of contact. You reach me. I know your account, your history, and what needs to happen next.
I'm 50. I've watched this industry reshape itself more than once: around search, then mobile, then social, and now AI. Staying current isn't something I do for the website. It's just what the work has required for 25 years.
Practical services. Honest scope.
My work sits at the intersection of three things: getting websites live and connected to the real web, making local businesses visible in Google and Apple Maps, and providing the real photography that proves to both Google and customers that a business is genuine.
I use AI tools heavily in content production, keyword research, and site cleanup work. That's not the product. It's what lets a small operation move faster without adding overhead. The actual product is a live, credible, locally-visible business presence that you don't have to manage yourself.
My work has a specific scope and I'm direct about it. Custom web application development, enterprise media campaigns, social media management at scale — none of that is what I do. The clients who get the most value are local businesses after practical marketing infrastructure. Not a strategy deck. Not a monthly performance review with slides.
25 years in the Okanagan is a different asset than 25 years in digital marketing.
Most digital marketing is geography-agnostic. The same playbook runs in Kelowna as in Calgary as in Toronto. Local search is different. The signals that move you in the Kelowna Maps pack are not the same as a mid-size urban market. The industries that matter here, the seasonal patterns, how Kelowna customers actually search for things — none of that comes from a course or transfers in from another city.
On-location, every year
I photograph businesses on-site. Interior, exterior, people, products, work in progress. Real images, taken on location in Kelowna. Not stock photos, not AI-generated, not the same shots recycled for three years. Google's local algorithm is increasingly weighting original imagery and this is where that signal comes from.
Okanagan-specific, not generic
I know which directories matter for local rankings in BC. I know the seasonal search patterns for tourism, real estate, trades, and hospitality in this market. I know which Google Business Profile categories are competitive here and which aren't. That kind of context comes from 25 years in one market. You won't find it in an hourly rate from a national agency.
Grown to the point of acquisition
Several Okanagan businesses I've worked with over the years grew from lean local operations into companies that attracted acquisition or expanded into franchise models. The digital presence, local visibility, and marketing infrastructure built during those engagements was part of what made them viable at that scale.
Helped them build what replaced me
Some of the best engagements I've had ended because the business grew large enough to need its own in-house team. I've helped several clients make that transition, building out the systems and then helping them find and onboard the people to run it. That's a good outcome.
Ground-level brand photography is the core of the photography service. For clients in construction, landscaping, hospitality, or commercial real estate, I also offer aerial coverage via a DJI Mini 4 Pro. Drone footage and stills go directly into GBP photo sets, website headers, and social content. It's the kind of visual that establishes scale and location in a way ground photography can't.
For the digital side I use AI-assisted tools for content production and keyword research, along with Google Search Console, GA4, Semrush, and the standard industry stack for reporting. Nothing exotic. The same tools any competent local SEO operator uses, but with 25 years of context informing how they get applied.
Honest advice first. Work second.
If you come to me and what you actually need isn't something I offer, I'll tell you. If you're spending money on marketing and the real problem is your conversion rate or a misconfigured GBP, I'll say that before I take any money from you. The goal is your business working, not a retainer agreement.
I'm not looking to scale this into a large agency or build something to sell. I genuinely enjoy the variety of working with different businesses at different stages, and the work is better when the client list stays manageable. Every active client can reach me directly. That only holds if I'm not spread too thin.
Web, local visibility, and photography are purposefully chosen to work together. If you want someone who knows your account, knows this market, and answers the phone when something needs attention, that's what this is.
Get in touch →
