Trevor Jones, OmniMetrics
OmniMetrics draws on 25 years of Okanagan market experience across web development, local marketing strategy, and professional photography. That combination grew out of a consistent reality: local businesses need all three working together, and coordinating three separate providers is where most projects stall. Having that range in-house, supported by a trusted network of specialists, is the structural difference.
Every client works directly with me as the lead on their account. When a project calls for additional depth, I bring in specialists from a network built over two decades: a certified PPC manager for paid campaigns, experienced photographers when a shoot needs a bigger crew, developers for complex technical requirements. I coordinate it. You reach me. I know your account, your history, and what needs to happen next.
I'm 50. I've watched this industry reshape itself more than once: around search, then mobile, then social, and now AI. Staying current isn't something I do for the website. It's just what the work has required for 25 years.
Practical services. Honest scope.
My work sits at the intersection of three things: getting websites live and connected to the real web, making local businesses visible in Google and Apple Maps, and providing the real photography that proves to both Google and customers that a business is genuine.
I use AI tools heavily in content production, keyword research, and site cleanup work. That's not the product. It's what lets a small operation move faster without adding overhead. The actual product is a live, credible, locally-visible business presence that you don't have to manage yourself.
My work has a specific scope and I'm direct about it. Custom web application development, enterprise media campaigns, social media management at scale — none of that is what I do. The clients who get the most value are local businesses after practical marketing infrastructure. Not a strategy deck. Not a monthly performance review with slides.
25 years in the Okanagan is a different asset than 25 years in digital marketing.
Most digital marketing is geography-agnostic. The same playbook runs in Kelowna as in Calgary as in Toronto. Local search is different. The signals that move you in the Kelowna Maps pack are not the same as a mid-size urban market. The industries that matter here, the seasonal patterns, how Kelowna customers actually search for things — none of that comes from a course or transfers in from another city.
On-location, every year
I photograph businesses on-site. Interior, exterior, people, products, work in progress. Real images, taken on location in Kelowna. Not stock photos, not AI-generated, not the same shots recycled for three years. Google's local algorithm is increasingly weighting original imagery and this is where that signal comes from.
Okanagan-specific, not generic
I know which directories matter for local rankings in BC. I know the seasonal search patterns for tourism, real estate, trades, and hospitality in this market. I know which Google Business Profile categories are competitive here and which aren't. That kind of context comes from 25 years in one market. You won't find it in an hourly rate from a national agency.
Grown to the point of acquisition
Several Okanagan businesses I've worked with over the years grew from lean local operations into companies that attracted acquisition or expanded into franchise models. The digital presence, local visibility, and marketing infrastructure built during those engagements was part of what made them viable at that scale.
Helped them build what replaced me
Some of the best engagements I've had ended because the business grew large enough to need its own in-house team. I've helped several clients make that transition, building out the systems and then helping them find and onboard the people to run it. That's a good outcome.
Ground-level brand photography is the core of the photography service. For clients in construction, landscaping, hospitality, or commercial real estate, I also offer aerial drone coverage. Drone footage and stills go directly into GBP photo sets, website headers, and social content. It's the kind of visual that establishes scale and location in a way ground photography can't.
For the digital side I use AI-assisted tools for content production and keyword research, along with Google Search Console, GA4, Semrush, and the standard industry stack for reporting. Nothing exotic. The same tools any competent local SEO operator uses, but with 25 years of context informing how they get applied.
Honest advice first. Work second.
If you come to me and what you actually need isn't something I offer, I'll tell you. If you're spending money on marketing and the real problem is your conversion rate or a misconfigured GBP, I'll say that before I take any money from you. The goal is your business working, not a retainer agreement.
The model here is deliberate. Every active client has direct access to me as the lead on their account, not a junior account manager. The network of specialists behind the work means we can take on more scope while keeping the accountability that comes from working with someone who genuinely knows your business. The clients who get the most from this setup want a direct relationship with an experienced partner who answers the phone.
Web, local visibility, and photography are purposefully chosen to work together. If you want someone who knows your account, knows this market, and can get the right people moving when something needs attention, that's what this is.
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