Marketing Services

We create marketing strategies tailored for Kelowna-based businesses, focusing on local for a number of key reasons.

• To create authentic campaigns, we need to get to know the people, products, and services we're promoting.
• Photography is a major component of our services, supporting ad creation, trust & brand development.
• Short form video work best with close teamwork (TikTok, Reels & Shorts).
• Intimate knowledge of the city, its businesses, and surroundings ensures meaningful and effective local campaigns.

Marketing Channels we work With

Digital Marketing
• Social Media (Paid & Organic)
• PPC (Pay-Per-Click)
• SEM/SEO (Search Engine Marketing/Optimization)
• Organic Search Engine Marketing
• Influencer Marketing
• Short Form Video (TikTok, Reels, Shorts)

Traditional Marketing
• TV, Radio, Print, & Media Buying
• On-Site Attractions
• Event Sponsorships
• Guerilla Marketing

Show Don't Tell

Rather than explaining all the things we can do for you, here’s an example of a Marketing System we created for Country RV that utilized many of the marketing channels mentioned above. This campaign achieved a 12%–17% year-over-year average gross revenue increase for Country RV prior to their acquisition by Fraserway RV.

What you will not find listed here are the finer details of the services we provide: Reputation management, advanced audience development & retargeting, split testing, conversion analytic & a variety of complimentary processes essential in operating successful campaigns.

Websites

We build, as well as work with existing websites of all shapes, sizes & platforms. Regardless if we're scratch building or working with an existing website, the objective remains the same in developing the most effective way to reach the clients goals as efficiently possible.

Search Engine Positioning (Organic SEO/SEM)

• Google provides the best websites in order to answer the searchers "question" or "Query".
• We develop our website to be exactly that. The best result for the "question" or "Query" searched.

This process is a fundamental objective that is factored into virtually everything we do with our clients marketing systems.

Social Media (Organic posting)

We use a variety of methods & styles to achieve the desired result for the clients specific campaign. Content, type, timing & platforms all play a major role in delivering the right message at the right time.

AdWords

We are Google Adwords Certified Partners (20+ Years).
Campaigns as unique as your specific customer in order to minimize collateral expenditures while ensuring highly qualified leads is the name of the game.

Paid Social

Radio & Spotify

We write commercials based on the clients specific goals, value propositions & target audience. We also offer split testing & analytics in order to develop the highest returning ads possible. The production work (voicing) is produced by the individual radio station themselves.

Google MyBusiness Post Set

Print - Newspaper, Flyers, Magazines

On site draws

We work with & coordinate with local attractions such as on site radio stations, food trucks & logistics theirin. Including budgeting, contest details, talking points, value propositions, etc.

We also work with our clients on a variety of in-house contests & attractions such as prize giveaways, raffles, & contests.

The examples provided below are from the same client, however different events because the "Spring into Summer" promotion itself did not contain any of these specific elements.

Digital Newsletters

Media Buys

We source & negotiate appropriate media buying opportunities & provide required material relative the promotion or campaign goals beit graphics, video or audio.

Video (TV, You Tube, Facebook Video)

We work with TV production teams & provide storyboards & scripts.
This particular campaign didn't utilize TV commercials so the following example is from a promotion we ran earlier in the year.

Landing Pages (Radio/Social/TV/PPC/Organics)

All marketing channels need a place to land. These "Landing pages" summarize the value proposition put forth in the various marketing ads & efforts providing the users with avenues to convert into leads.

Questions?

To discuss any of the abovementioned or answer any questions you may have please contact Trevor Jones @ (250) 317-4920,